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Common Misconceptions About The Value of Website Design to Small Businesses

Small business owners are already familiar with the competitive nature of the market. Unless you provide a unique type of service, every small company will face an uphill task in terms of winning potential clients and customers. Other than setting yourself apart with high quality service or product, these days it’s essential that you have a good marketing strategy too. The digital age brought new dimensions of marketing with it, and many business owners fail to recognise the tremendous value an online presence brings with it. We decided to debunk a couple of myths that surround this segment in order to help out small business owners.

Graphic Design Is Expensive

This is completely false. You can consider something to be expensive when the value you receive for the cost you pay is not adequate. When you hire a designer, you pay a one-time fee for a service that is basically endless. No matter how your potential clients find about your business, the first thing they will do is to look up your website. In the age of high-speed internet, your website is basically your sales pitch. So consider that you pay a one-time fee for a sales pitch delivered thousands of times over. You will rarely get the chance to make the first impression twice, so it would benefit you a lot to make it a good one. Look at it this way, what a trailer is to a movie is what a website is to a small business. You can quickly determine the importance of having that trailer being well-designed.

Everyone Can Make A Website

While this statement is true, it is also an argument for why you should consider hiring a professional designer to create your digital footprint. You want to stand out from your competition, not blend into the sea of “homemade” websites. It is not at all easy to create a presentation that faithfully reflects your brand. Visual identity matters and graphic designers spend years mastering the skill of translating your message to your audience. So yeah, everyone can make a website, but that doesn’t mean that everyone should!

Customers Don’t Care

This is a common misconception that promotes the opinion that your customers don’t care about your business after they buy your product. Completely false! You must have heard many times that a key to good business is repeat business. Your website needs to maintain a relationship with your future and existing customers alike. Knowing how to achieve that is what graphic design is all about. Investing in this area will pay dividends for as long as you are in the business. Creating a recognisable brand that customers can relate to will make them interested – invested – engaged, in that order. And that is a tremendous value for the price you are paying.

We’ve only touched on this subject in broad strokes without going into too many details. This is because every business is different and it requires a unique approach in terms of design. The only thing that is universal for all small businesses is that there is  undeniable value in devoting time and money into this key area of marketing.

Sam

Director & founder of @CustardMedia; an online marketing and SEO agency. As seen in @marketingprofs, @prweek and @smbizceo.

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