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Hansen expands Monster deal with Busch


Published :
Fri, 09 Feb 2007 15:14
By : Agencies
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CORONA, Calif. (AFX) - Soda and juice maker Hansen Natural Corp. on Friday said it expanded its distribution agreement with brewer Anheuser-Busch.

Hansen agreed to allow Anheuser-Busch Inc. to manage and coordinate sales, distribution and merchandising of its Monster energy drinks to bars, nightclubs and restaurants and other retailers in territories approved by Hansen.

Financial terms were not disclosed.

Some Anheuser-Busch wholesalers already distribute Monster drinks, including Energy, Lost Energy and Unbound, as well as the Rumba energy juice, due to a 2006 agreement.

Copyright 2006 Associated Press. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.




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