Maine man wins Super Bowl ad competition |
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Published
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Tue, 09 Jan 2007 23:30
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PORTSMOUTH, N.H. - Gino Bona's super ad is going to the Super Bowl.The Portsmouth man, who works for a marketing company in Portland, Maine, beat out 10,000 contestants in a competition to pitch ideas for the best Super Bowl commercial.Bona, 33, had 90 seconds to present and act out his idea to a panel of three judges in November at Giants Stadium in East Rutherford, N.J. The public then had a chance to vote for their favorite in an online vote.While Bona's idea came in second with the fans, the NFL had the final say and picked his as the winner. The ad will feature vignettes of sad football fans at the end of the season packing away their foam fingers and scrubbing off their body paint set to the song, 'It's So Hard to Say Goodbye to Yesterday' by R&B group Boyz II Men.'One scene would be of a bartender sliding over a season-long, $6,000 tab to patrons, and you see the faces of the guys saying, `Oh no!'' Bona said in his pitch.'I wanted to tap into the patheticness of NFL fans once the Super Bowl is over and they realize there is no NFL football,' Bona told Foster's Daily Democrat, which first reported the story.Bona, was informed Monday that his idea was the winner, was at Syracuse University in upstate New York, where he was to have joined the graduate business program. He will defer his studies until May and planned to review and sign off on the script this week, then fly to Los Angeles next week.Copyright 2006 Associated Press. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
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