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China's Nanjing Auto 2-yr MG sales target to pass pre-liquidation levels -report


Published :
Mon, 16 Apr 2007 02:41
By : Agencies
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LONDON (XFN-ASIA) - British car brand MG's Chinese owners, Nanjing Auto, are aiming within two years to raise annual sales levels in the UK and Europe to where they were before the British brand was liquidated, the Financial Times reported.

In an interview, the company's UK head Wang Hongbiao also said it plans to develop a US-market sports car by 2009.

'We believe that, with the love and the passion we are putting into this project, we will be able to make it work,' Wang told the business daily.

By 2009, meanwhile, the company will develop 'a very good sports car that would fit in well with the brand ... The next model will be a possible opportunity to enter the US market.'

Wang, 44, also stressed his commitment to its plant in Longbridge, near Birmingham, central England, where MG Rover cars were made.

'Longbridge is the core of this product -- this is where the brand was born,' he said, speaking to the FT from the town.

'As long as MG brands exist, Longbridge will always play the biggest role in the MG project.'

Nanjing Auto, which began producing cars in 1947, bought the rights to the historic cars from the bankrupt MG Rover Group, once makers of the iconic Mini and Jaguar, in July 2005.

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