NTL in tie-up with file-sharing software maker BitTorrent |
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Sun, 12 Feb 2006 20:05
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LONDON: British cable firm NTL Inc. is tying up with BitTorrent Inc., the firm behind the free file-sharing software BitTorrent, to test a new service that will allow users to buy movies and music video online.
The trial, set to begin in March or April and involving 100 homes, will also use technology from CacheLogic Ltd.
BitTorrent offers one of the most popular peer-to-peer software to share pirated TV and video content online and the traffic the software tool is estimated to be generating is almost one-third of the entire Internet's bandwidth. Its creator, Bram Cohen, is now trying to win legitimacy for the software's use. The company has been talking to Hollywood producers and Internet service providers to find out how the software can be used to distribute legal, paid downloads.
It has, under an agreement with Motion Picture Association of America, removed copyrighted material from its search engine.
NTL will use CacheLogic's tools to store frequently downloaded files within the NTL network, thereby speeding up downloads and cutting down interconnect fees.
BitTorrent Inc.'s president Ashwin Navin said NTL has a huge percentage of its traffic in the BitTorrent protocol, but neither rights holders, ISPs nor BitTorrent derived any economic benefit from it.
NTL's director of network strategy Kevin Baughan said the trial will be a unique combination of "BitTorrent's P2P client closely coupled with CacheLogic's network based content caching and NTL's deep fibre network in order to offer a transformational video downloading experience".
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