Telewest launches HDTV in the UK |
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Published
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Sun, 12 Mar 2006 20:05
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LONDON - Telewest is all set to roll out high-definition TV (HDTV) across the country. The TV Drive personal video recorder service will be available to all 4.5 million homes that subscribe to Telewest's service. HD content is currently made available on demand through the Teleport video service.
At the moment, only free programming from BBC Worldwide is available, but it is hoped to expand the services by the end of the year. Users should have HD-ready TV and a Telewest TVDrive set-top box in order to receive the service. HDTV is yet to find its bearings on the market and is still taking the initial steps, but the images produced by it are sharper, clearer and more colorful when compared to the current standards.
"HDTV takes the viewing experience a significant step beyond standard digital television and has to be seen to be believed. It’s set to become this year’s must-have home entertainment experience and Telewest customers are the first in the UK to get access to it," said Philip Snalune, a managing director of consumer products at NTL Telewest.
"We’ll add more choice of high definition viewing this year and combining TVDrive with our existing on-demand service we're giving customers TV on their terms. Viewers no longer need be tied to the schedule and can now watch what they want, when they want, with unparalleled picture quality."
TV Drive will cost £10 per month to subscribers of Telewest's leading digital plan and £15 per month to others.
Sky is planning to launch its own version of HDTV later in the year. Offerings include documentaries, sports and films.
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