BT is planning TV on mobile service |
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Published
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Fri, 13 Jan 2006 20:05
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LONDON: British telecom major BT Group Plc. is introducing a mobile phone TV service offering content from channels including ITV, Channel 4 and BSkyB by the end of the year. Users of the service will be able to select what they want to watch from a programme guide that can be invoked on their mobile phone screens. They will also be able to listen to 50 digital radio stations.
While TV programmes are currently available on 3G phones, BT will make use of the existing digital radio system to broadcast the signals to the phones.
The company has already carried out a pilot in partnership with Virgin Mobile and managing director of BT Movio Emma Lloyd said the company will provide the service using the technology that is available in the country. The pilot included programmes from Sky Sport, Sky News, Channel 4, E4 and ITV 2.
The service is intended to work on all mobile networks, although users will be required to buy new phone to receive the TV signals. BT intends to be a wholesaler, offering the service to mobile operators.
Telcos like Vodafone and 3 are already providing mobile television to its 3G service customers. There are chances that such programmes will clog up the airwaves, if more subscribers are added to the service. This problem does not arise in the case of the BT service as the phone major will use a portion of the digital radio spectrum to air the programmes.
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