DreamWorks to embrace 3D film technology |
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Tue, 13 Mar 2007 18:46
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GLENDALE, Calif. (AP) - DreamWorks Animation SKG Inc. said Tuesday it will produce all its films beginning in 2009 using three-dimensional visual technology.The animation film studio, known for movies like 'Shrek' and 'Madagascar,' said it will design films with steoreoscopic 3D technology in mind from the outset. Most films shown in 3D today are created for traditional projection and then transfered to 3D after production, according to the studio.'Historically, 3D has been used primarily as an add-on or a bonus feature,' said Jeffrey Katzenberg in a company statement. 'And while audiences have enjoyed that, they haven't really seen the true potential of this technology.'The company expects to launch its first feature film using the technology, tentatively titled 'Monsters and Aliens,' in summer 2009.Shares of DreamWorks Animation SKG Inc. rose 9 cents Tuesday to $28.12 in midday trading on the New York Stock Exchange.Copyright 2007 Associated Press. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
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DreamWorks splits with animation company 