Smithfield, Subway team up |
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Wed, 14 Feb 2007 22:14
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SMITHFIELD, Va. (AP) - Leading pork processor Smithfield Foods Inc., which already sells pork chops and other foods in the grocery store meat case, is expanding to the deli counter.Smithfield Deli Group, a division of Smithfield Foods, is teaming up with the Subway Restaurants sandwich chain to test-market a line of Subway-branded meats and cheeses to be sold at deli counters at grocery stores and mass retailers.Smithfield Deli Group announced Tuesday that it has a licensing agreement with Milford, Conn.-based Subway, which has nearly 27,000 restaurants in 86 countries.The one-year test begins this month with items such as Virginia ham and provolone cheese initially being sold at Pathmark grocery stores in the New York and New Jersey metropolitan areas. The program is expected to expand to other U.S. stores throughout the first half of the year.Copyright 2006 Associated Press. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
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