Online wine auction launched in the UK |
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Published
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Wed, 16 Nov 2005 15:15
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Recently launched at the London Wine Show in Islington, Cellar21.com is a new 'eBay' style online wine auction that lists alcoholic drinks for sale to both the general public and trade buyers.
Booze is currently not allowed to be sold via eBay and Cellar21 hope to capitalise on this exclusion to establish themselves as a leading drinks auction service in the UK.
The majority of the sellers who have their goods listed for sale on cellar 21 are smaller importers and producers and their wines tend to be 'hard to find', more exclusive labels.
The site claims to offer ease of use and navigation as well as providing a wide variety of wines ranging from a single bottle of 1945 Chateau Mouton Rothschild Annee de la Victoire 1er Cru with a reserve of £2,750 to a case of 6 bottles of Villa Valentina Merlot Del Veneto (2004) starting at only £12.
The site is already proving popular with a number of well known French Chateaux. With cellar 21 they are now in a position to sell direct to the UK public instead of being thwarted by the large supermarket chains that have previously dominated the market. Cellar21.com are hopeful that their service will offer an invaluable service that the UK market has been waiting for.
Cellar21 also announced the charity auction of a wooden case containing a 3 Litre bottle of Chateau Leoville Barton 1995 signed by Oz Clarke. The money raised will be donated to the Royal National Institute for the Deaf.
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