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Media, Web companies set copyright rules


Published :
Thu, 18 Oct 2007 18:59
By : Agencies
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LOS ANGELES (AP) - A coalition of major media and Internet companies Thursday issued a set of guidelines for handling copyright-protected videos on large user-generated sites such as MySpace.

Conspicuously absent was Google Inc., whose YouTube Web site this week rolled out its own technology to filter copyrighted videos once they have been posted.

Media companies Walt Disney Co., Viacom Inc., CBS Corp., NBC Universal and News Corp. joined Internet companies Microsoft Corp., MySpace, Veoh Networks and Dailymotion to issue the guidelines, which would require sites to use filtering technology to block copyrighted clips from being posted without permission.

The incentive for the coalition's Web sites and others to comply is the media companies' promise not to sue if any copyrighted material sneaks past their best efforts to block it.

The guidelines, which do not apply to search engines, e-mail or browsers, are designed for sites that host user-generated clips -- like YouTube.

YouTube, which is being sued by Viacom for allowing copyrighted videos to be posted on its site, announced its long-awaited filtering technology Monday.

That technology would identify unauthorized content after it is posted on the site, then take steps to remove it.

In contrast, Thursday's guidelines require that sites use technology to block offending clips before they are posted online.

Copyright 2007 Associated Press. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.




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