TF1 signs content, advertising agreement with Telecom Italia's Alice |
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Wed, 20 Jun 2007 10:29
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PARIS (Thomson Financial) - TF1 has signed a partnership agreement with Telecom Italia under which it will provide content and manage the sale of advertising space for Alice's aliceadsl.fr website.In a joint statement, the groups said the agreement will take effect from July 1 this year.Alice's web portal will be expanded from July 3 to include the TF1 websites LCI.fr, Eurosport.fr, TFOU.fr and Plurielles.fr, along with various TF1 programmes, the groups said.In parallel, TF1 Publicite will be responsible for managing advertising on the Alice site, and will also help to run promotional campaigns for the portal, such as competitions and exclusive invitations.vicky.buffery@thomson.comvb/amCOPYRIGHTCopyright AFX News Limited 2007. All rights reserved.The copying, republication or redistribution of AFX News Content, including by framing or similar means, is expressly prohibited without the prior written consent of AFX News.
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Mediaset sees fairly positive growth in Q2 Italian advertising sales UPDATE 