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Havas Media launches global digital unit


Published : Mon, 22 Oct 2007 15:56
By : Agencies
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PARIS (Thomson Financial) - Havas Media, part of the Havas group, announced the launch of a new digital unit with 200 staff across 25 countries.

Havas Digital will comprise two existing agencies, Media Contacts and Lattitud, and three new operations covering mobile phone marketing, e-commerce and website consulting.

Havas' main French rival, Publicis Groupe, has made a series of digital acquisitions this year, headed by the 1.3 bln usd purchase of Digitas.

tfn.paris@thomson.com

gt/jfr

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Copyright Thomson Financial News Limited 2007. All rights reserved.

The copying, republication or redistribution of Thomson Financial News Content, including by framing or similar means, is expressly prohibited without the prior written consent of Thomson Financial News.

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