Casino to launch mobile offer at French supermarkets in tie-up with Tele2 |
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Published
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Thu, 22 Nov 2007 12:48
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PARIS (Thomson Financial) - Retailer Casino Guichard-Perrachon announced the launch of an own-brand mobile phone offer at its French supermmarkets through a partnership with Mobile Virtual Network Operator (MVNO) Tele2.Casino is to sell a pay-as-you-go mobile offer under the 'Casino Mobile' brand. Initially, the service will be available at the retailer's Geant hypermarkets and around 100 supermarkets, with a view to rolling it out rapidly to most of its French stores.Swedish-owned Tele2 operates using the network of France Telecom unit Orange.Among other leading French supermarket chains, Carrefour and Auchan have already introduced similar own-brand mobile phone offers, while Leclerc is due to launch an offer next month.tfn.paris@thomson.comgt/lhtCOPYRIGHTCopyright Thomson Financial News Limited 2007. All rights reserved.The copying, republication or redistribution of Thomson Financial News Content, including by framing or similar means, is expressly prohibited without the prior written consent of Thomson Financial News.
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