EMBARGO UK's Ofcom reports further flight in ad budgets to internet during 2006 |
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Thu, 23 Aug 2007 00:16
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LONDON (Thomson Financial) - Britain's communications regulator, Ofcom, said television advertising revenues fell 4.7 pct last year, underscoring the continued migration of marketing spending to the internet.Total ad revenues generated by UK television stations dropped to 4.594 bln stg in 2006, down from 4.820 bln the year before, as marketing spending on the web jumped 47 pct to 2.016 bln, according to Ofcom's annual report.In the burgeoning internet segment, the Google search engine accounted for some 800 mln stg, dwarfing the combined net ad revenues of ITV's flagship ITV1 station ITV1 and Channel 4.A survey commissioned by Ofcom on users of digital video recorders -- allowing viewers to record their favourite programmes -- is also likely to make grim reading for TV executives.Between 40-78 pct of DVR owners surveyed said they either 'always or almost always' fast-forwarded through adverts 'limiting the number of ads they are viewing', according to Ofcom.The regulator's annual report showed that revenues for all communications sectors grew to 50.4 bln stg in 2006, up from 49.8 bln in 2005, exceeding the total turnover of the water, gas and electricity industries.The telecoms sector saw its turnover rise to 38.5 bln stg in 2006, versus 38.0 bln the previous year, albeit at a lower rate of growth than in previous year due to relentless price competition and an increase in bundled services.simon.duke@thomson.comsd/jlcCOPYRIGHTCopyright AFX News Limited 2007. All rights reserved.The copying, republication or redistribution of AFX News Content, including by framing or similar means, is expressly prohibited without the prior written consent of AFX News.
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UK's Ofcom announces proposals for swifter transfer of mobile numbers 