AOL to buy TACODA |
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Published
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Tue, 24 Jul 2007 14:08
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DULLES, Va. (AP) - Time Warner Inc.'s AOL unit said Tuesday it will buy online behavioral targeting advertising network TACODA Inc.Financial terms of the purchase were not released.AOL said the purchase will enable it to increase its ability to target advertising to its audience.New York-based TACODA will be run as a wholly owned AOL subsidiary, AOL said.AOL's other online advertising acquisitions include Advertising.com, which it bought in 2004 and AdTech AG.Copyright 2007 Associated Press. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
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