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Google and Nielsen Co. sign deal for data for Google TV ads


Published : Wed, 24 Oct 2007 13:30
By : Agencies
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BOSTON (Thomson Financial) - Google Inc. said Wednesday that it has established a multi-year strategic relationship with Nielsen Co., a privately-held global information and media company with headquarters in Haarlem, the Netherlands, and New York.

Google said Nielsen will provide demographic data to Google's advertising platform, Google TV Ads, which will offer advertisers 'comprehensive information' to help create 'better' ads and 'maximize' return on their advertising spending.

Shares of Google closed Tuesday at $675.44.

Casey Logan

cl/pc

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