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Havas-Nitro consortium beats Publicis, 2 others to win Volvo Cars account UPDATE


Published : Wed, 25 Apr 2007 10:35
By : Agencies
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(updates to say Havas stipulated that account was for Volvo Cars, not AB Volvo)

PARIS (Thomson Financial) - A consortium of Havas unit Arnold of Boston and Nitro of London has won the global advertising account for Ford Motor co unit Volvo Cars, beating Publicis unit Fallon, Euro RSCG and Dutch-based 180 for the business, Havas said.

The value of the contract was not disclosed, but the advertising trade press recently estimated it at 150 mln usd.

tfn.paris@thomson.com

mjs/jsa/jsa

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