La Sexta advertising revenue 80 mln eur in first year |
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Mon, 26 Mar 2007 15:26
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MADRID (AFX) - Spanish broadcaster La Sexta said it posted advertising revenues of 80 mln eur in its first year and expects to reach 3.5 pct audience share by the end of this month.Speaking to journalists at a press conference, CEO Jose Miguel Contreras reiterated that the company, which began broadcasting on March 27 last year, expects audience share to reach 4 pct by the end of the year but highlighted this as a conservative estimate.'I hope by the end of the year we are over 4 pct, we could reach 4.5 pct,' he said.Contreras said he expects the broadcaster to post a profit 'when we reach 7 pct audience share'.In 2006 La Sexta recorded a net loss of 130 mln eur.tfn.europemadrid@thomson.comcve/jlcCOPYRIGHTCopyright AFX News Limited 2007. All rights reserved.The copying, republication or redistribution of AFX News Content, including by framing or similar means, is expressly prohibited without the prior written consent of AFX News.AFX News and AFX Financial News Logo are registered trademarks of AFX News Limited
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