ABC Money
Home

ITV, 3 in partnership to deliver V shows to mobile users

Britain's largest commercial broadcaster ITV is partnering mobile phone company 3 UK to provide hit shows on mobile phones to some 3.2 million users of 3. The partnership, with a year-long operational span will enable the mobile users to watch live television, beginning with the latest series of I'm A Celebrity Get Me Out Of Here.

Published : Sun, 27 Nov 2005 11:35
By : James Rowe
Print this Story

AddThis Social Bookmark Button

LONDON: Britain's largest commercial broadcaster ITV is partnering mobile phone company 3 UK to provide hit shows on mobile phones to some 3.2 million users of 3.

The partnership, with a year-long operational span will enable the mobile users to watch live television, beginning with the latest series of I'm A Celebrity Get Me Out Of Here. Later they will have access to highlights from ITV shows including The X Factor, Emmerdale, Coronation Street and others.

It will cost 50 pence to download a video clip. While details of the revenue-sharing agreement were not disclosed, ITV said the deal can lead to increased interactive revenues than last year's 31 million pounds.

ITV runs its own mobile portal and British mobile users without 3G handsets can also download some of the content. The existing Vodafone-Sky tie-up allows only subscribers to Vodafone's 3G network to access video content from an initial selection of 19 Sky channels, of which five are broadcast live.

3, which is Hutchison Whampoa's U.K. 3G mobile operator, said the television content will be tailored to mobiles and will include highlights and behind-the-scenes footage, besides previews of the Bush Tucker trials in I'm A Celebrity, even before these are shown on television. 3 already runs a similar service in partnership with mobile TV provider MobiTV.

ITV plans similar deals with other mobile service providers.

ITV's chief executive Charles Allen said people increasingly want to get want to get the latest gossip and content between shows.


Share on


 You Might Like
Skype signs partnership deal with Germany’s E-Plus
Wolfson’s revenues surge on sales of iPods and PSPs
+
O2 all set to launch i-mode in Britain
Nokia ups revenue forecast for Q3, says demand has increased

Comment on this Article
Comment:
Title:
Name:
Please Enter
 
Here
  

 Search News

 Look For
Business
Credit cards
Finance
Loans
Money
Mortgages

 
 Stock Quotes *
SYMBOL
LAST
CHANGE
DOW JONES
8419.09
+270.00 ( 3.31 %)
NASDAQ
1449.80
+51.73 ( 3.63 %)
FTSE 100
4122.86
+57.37 ( 1.41 %)

SYMBOL ( 2008-12-02 )
LAST
CHANGE
RECKITT BENCKISER ( 11:35am )
2684.00
+70.00 ( 2.69 %)
ASTRAZENECA ( 11:35am )
2475.00
+55.00 ( 2.31 %)
BRITISH AMERICAN TOBACCO ( 11:35am )
1651.00
+51.00 ( 3.22 %)
CARNIVAL ( 11:35am )
1347.00
+51.00 ( 4.02 %)
ROYAL DUTCH SHELL-B ( 11:35am )
1653.00
+47.00 ( 2.98 %)

SYMBOL ( 2008-12-02 )
LAST
CHANGE
EXXON MOBIL CORP ( 4:02pm )
77.61
+3.30 ( 4.37 %)
IBM ( 4:01pm )
79.84
+2.94 ( 3.78 %)
JP MORGAN CHASE CO ( 4:01pm )
28.53
+2.41 ( 9.08 %)
GEN ELECTRIC CO ( 4:02pm )
17.61
+2.11 ( 13.07 %)
MERCK CO INC ( 4:02pm )
26.68
+1.83 ( 7.07 %)

SYMBOL ( 2008-12-02 )
LAST
CHANGE
ARDEN GROUP INC ( 4:00pm )
135.77
+11.04 ( 8.69 %)
DIAMOND HILL INV ( 4:00pm )
56.67
+10.42 ( 21.37 %)
GOOGLE ( 4:00pm )
275.11
+9.12 ( 3.37 %)
AMER NATL INS CO ( 4:00pm )
69.87
+8.96 ( 14.38 %)
ATRION CP ( 4:00pm )
95.29
+8.28 ( 9.10 %)

Gainers & Losers
Dow Jones
Euro Stoxx 50
FTSE 100
FTSE 250
FTSE AIM
FTSE ALL
Nasdaq

 Portfolio Manager

You must log in to access this area of the site. If you are not a registered user click here to sign up for instant access!

 Finance Explained

Money making ideas

Save money
Money management
Savings accounts
Investing money
Share dealing
Stock broker
Forex currency trading
Pension plans
Functions of Money

(c) 2007 ABCmoney.co.uk, All Rights Reserved
*ABCMoney.co.uk does not guarantee the accuracy of any share prices or stock quotations displayed. These are not real time quotes; all are delayed by at least twenty minutes and are for information purposes only.