Match.com to announce overseas expansion

Match.com to announce overseas expansion

	Published : Tue, 27 Feb 2007 06:45 By : Agencies Print this Story

DALLAS (AP) - The online dating service Match.com has decided to look overseas for some new corporate love interests.

The company planned to announce Tuesday that it had finalized acquisitions of two foreign Internet services -- the online dating site Netclub in France and the eDodo social networking site in China. Financial terms weren't disclosed.

Match.com, which was established a decade ago and now has about 15 million users, is already the world's largest online dating and personals service, according to comScore Media Metrix. The addition of eDodo and Netclub would add more than 4 million subscribers.

The deals mark a shift in the Dallas-based company's strategy. For years the company -- part of Barry Diller's IAC/InterActiveCorp conglomerate -- has sought to grow its subscriber base and add premium features without acquisitions.

Match.com already has Web sites in more than 35 countries and in 15 languages, but Chief Executive Officer Jim Safka said the eDodo deal was particularly promising because it gives Match.com its first foothold in China.

EDodo only has about 180,000 paid members, but Safka said the romance-centric site -- which features instant messaging, personalized profiles and videos -- is adding roughly 3,000 subscribers daily.

According to the market research firm iResearch.com, there are more than 64 million online singles in China, and the market is predicted to experience a 105 percent growth spurt between 2004 and next year.

Match.com ranks second in the French market; now Netclub gives Match.com the third-largest online dating service, Safka said.

Nate Elliott, a senior analyst with Jupiter Research, said Match.com's decision to grab a social networking site like eDodo was an interesting move. He said social networking sites and online dating services generally don't cater to the same type of customers, but he added that China was an emerging market with some unique qualities.

'This is a way to jump start that process and a way to take a big step forward in growth,' he said.