Hearst-Argyle to become first reseller of Google's AdWords advertising program |
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Published
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Wed, 28 Nov 2007 15:06
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NEW YORK (Thomson Financial) - Hearst-Argyle Television Inc. Wednesday struck an agreement with Google Inc. to become the first television industry reseller of the Google AdWords advertising program.Under the agreement, Hearst-Argyle becomes an official reseller and will use its Web sales force to provide marketers within its local market segment access to Google AdWords, an online advertising platform designed to help businesses deliver relevant ads when users search for specific products and services.Hearst-Argyle operates 29 television stations and more than 30 Web sites. The New York City-based company's stock closed Tuesday at $17.89.Shares of Google, the Mountain View, Calif.-based Internet and online advertising company closed Tuesday at $673.57.Melinda Peermp/pcCOPYRIGHTCopyright Thomson Financial News Limited 2007. All rights reserved.The copying, republication or redistribution of Thomson Financial News Content, including by framing or similar means, is expressly prohibited without the prior written consent of Thomson Financial News.
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Hearst-Argyle's corporate credit ratings affirmed with stable outlook - S&P 