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India's Welspun not to renew Tommy Hilfiger deal on 'lack of demand' - report


Published :
Mon, 28 May 2007 06:33
By : Agencies
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MUMBAI (Thomson Financial) - India's Welspun Group has not renewed its manufacturing contract with American fashion brand Tommy Hilfiger due to lack of demand, reported the Business Standard, quoting the group's president.

'There were very few takers for the brand, which was priced at a premium to other brands. People were not interested in buying such premium products,' said Welspun president Akhil Jindal.

Welspun India, the group's textile manufacturing arm, initially imported Hilfiger-brand home linen products to India, but subsequently came to manufacture them locally.

TFN.newsdesk@thomson.com

jro/jro

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