Publicis, Dentsu to dismantle World Cup hospitality firm; no further contracts |
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Published
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Mon, 29 Jan 2007 08:33
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PARIS (AFX) - Publicis Groupe said the firm it set up with Dentsu to manage and organise hospitality programs for the 2006 FIFA World Cup, iSe, will be dismantled, calling the move 'a logical outcome given that iSe has not been retained for similar programmes.'The company was created in 2003 to handle activities linked to major international sports events.Publicis and Dentsu each have 45 pct stakes in iSe. Ownership of the remaining 10 pct was not immediately known.paris@afxnews.commjs/twCOPYRIGHTCopyright AFX News Limited 2006. All rights reserved.The copying, republication or redistribution of AFX News Content, including by framing or similar means, is expressly prohibited without the prior written consent of AFX News.AFX News and AFX Financial News Logo are registered trademarks of AFX News Limited
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