Kraft Foods names West exec vp, chief marketing officer |
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Published
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Mon, 29 Oct 2007 17:02 |
BOSTON (Thomson Financial) - Kraft Foods Inc. Monday named Mary Beth West executive vice president and chief marketing officer, effective immediately.West most recently served as group vice president of Kraft Foods and president of North America Beverages.The company said West will be responsible for consumer insights and strategy, integrated marketing communications, consumer services, and sustainability.Shares of Kraft, the Northfield, Ill.-based food manufacturer, were down 30 cents to $33.Michael Lauengerml/jwCOPYRIGHTCopyright Thomson Financial News Limited 2007. All rights reserved.The copying, republication or redistribution of Thomson Financial News Content, including by framing or similar means, is expressly prohibited without the prior written consent of Thomson Financial News.
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