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Carlsberg to focus on partnerships rather than mergers - report

COPENHAGEN (AFX) - Carlsberg wants to focus on partnership agreements rather than mergers, Berlingske Business said, citing a report from daily Borsen.

Published : Thu, 22 Mar 2007 10:37
By : Agencies
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COPENHAGEN (AFX) - Carlsberg wants to focus on partnership agreements rather than mergers, Berlingske Business said, citing a report from daily Borsen.

'If, on a theoretical level, we were to merge with a partner which is two or three times bigger than us, it might well give synergies,' Carlsberg president Povl Krogsgaard-Larsen said, according to Berlingske Business.

'But Carlsberg would pay a price in terms of lost identity,' he added, pointing out that identity 'plays a growing and important role in our marketing.'

gustav.sandstrom@thomson.com

gs/tw

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