MTG CEO says Pay-TV focus to shift to after-growth from subscriber growth |
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Tue, 24 Apr 2007 15:57
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STOCKHOLM (Thomson Financial) - Modern Times Group AB's chief executive Hans-Holger Albrecht said the company's Nordic pay-TV operations will switch focus to price rises and adding value to services from chasing subscriber growth.In a telephone conference following the company's first-quarter report, Albrecht said subscriber acquisition costs are expected to remain stable and that the unit's full-year margin is seen no lower than the 17 pct recorded for the first quarter.'For pay-TV we see no subscriber growth going forward, the focus is on ARPU (average revenue per user),' he said.Albrecht said the weak advertising market, which has been pressuring the free-to-air TV Scandinavia operations, will continue.'The ad market is taking a breather and we do not see the trend shifting in the second quarter, but we don't see any deterioration either,' he said.The big three free-to-air channels in Sweden will continue to lose market share to the niche channels, Albrecht said.He also said he expects programming costs to increase by up to 7 pct rather than by up to 10 pct as previously forecast.TF.TFN-EuropeStockholm@thomson.comhc/jrCOPYRIGHTCopyright AFX News Limited 2007. All rights reserved.The copying, republication or redistribution of AFX News Content, including by framing or similar means, is expressly prohibited without the prior written consent of AFX News.
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