Citi Wins 21 Out Of 53 Awards In Global Finance Magazines -World Best Internet Banks- Competition In Asia

(1888PressRelease) August 21, 2009 - Singapore – Citi (www.citigroup.com/citi/global/asiapacific.htm) has been named as Best Consumer Internet Bank in India, Indonesia, Japan, Malaysia, Philippines and Thailand as part of Global Finance magazine’s “World’s Best Internet Banks” competition in Asia.



This is the second consecutive year that Citibank has been named Best Consumer Internet Bank in Indonesia, Malaysia, Philippines and Thailand.



In addition, Citibank was also adjudged to offer users the “Best Investment Management Services” and “Best Bill Payment and Presentation” in the Consumer Banking category across the Asian region.



Citi also swept many of the awards in the “Best Corporate/Institutional Internet Bank” category, with wins in the following ten markets: Australia, Bangladesh, China, India, Japan, New Zealand, Philippines, South Korea, Thailand and Vietnam.All in all, Citi clinched 21 out of the 53 awards in the “World’s Best Internet Banks” competition in Asia.



Andrew Butcher, Head of Operations and Technology, Citi Asia Pacific said: "We are thrilled with the affirmation that the Global Finance awards represent. Citi is committed to providing our clients with the best-in-class transactional banking services and industry-leading solutions. With the Internet transforming the way consumers and businesses bank, we will continue to harness Web-based tools and technology to make it simpler, faster and more secure and convenient for our clients to carry out banking transactions. Technology is a vital part of our service and delivery platform and we will continue to invest heavily in this area to enhance our clients’ overall banking experience."



Winning banks were selected based on the following criteria: strength of strategy for attracting and servicing online customers, success in getting clients to use web offerings, growth of online customers, breadth of product offerings, evidence of tangible benefits gained from Internet initiatives, and web site design and functionality.



This is the tenth year of the Global Finance magazine “World Best Internet Banks” awards Mr Rajesh Yohannan, Citibank’s Head of e-Business for Asia Pacific, said: “We constantly try to improve our digital channels to make them more customer-friendly. Our customers appreciate these enhanced self-service offerings that enable them to have greater access and control of their banking needs.”

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