DCR Honoured for Launching the First Worldwide Debit Card for Credit Union Members

(1888PressRelease) May 07, 2009 - Mississauga, ON –– Bishopstown Credit Union, one of the largest community based credit unions in Ireland, has recently been honoured by the Rt. Honourable the Lord Mayor of Cork, Cllr. Brian Bermingham, for their innovative achievements in launching the first worldwide TruCash debit card for Credit Union members.



Bishopstown Credit Union is now able to provide their members a service as extensive as that offered by banks. This made possible by DCR Strategies Inc., a world prominent leader in delivering financial and loyalty products worldwide.



The Bishopstown Credit Union debit card offers their members worldwide usage, instant text alerts, earn points that covert to cash directly back on the card and real-time transaction processing. Access to funds is available 24 hours a day, 7 days a week, wherever the MasterCard® brand is displayed. In addition, each debit cardholder is provided full online access to manage their account and view ‘real-time’ transaction history all through their own personalized ‘e-wallet’.



“As a technology, this system surpasses any system currently available [in Ireland] and therefore marks a very exciting time for Bishopstown Credit Union,” says Ray Kenny, CEO Bishopstown Credit Union, Cork, (Ireland). “Our members will be the first in Europe to be offered this unique method of accessing their cash while earning valuable loyalty points”.



Built into every card is the Tru€ash Rewards loyalty program that allows cardholders to earn points on everyday transactions, that covert back to cash. These “cash” rewards have proven to motivate buying behaviour at the shelf level, distinguishing the client’s products from the rest of the pack.



DCR Strategies Inc. / Tru€ash® is a world renowned leader in Prepaid Programs i.e.: Incentive Based Gift Cards, Debit Cards, Retail Gift Cards, Payroll Products and Government Solutions, plus state of the art Tru€ash Loyalty Programs.



Bishopstown Credit Union is owned and controlled by its Members and is one of the largest community based credit union in Ireland with over 24,000 Members to whom a full range of financial services are provided.



For media releases visit www.trucash.com, for additional information please contact our press officer Chris Michaelis chrism ( @ ) trucash dot com

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