(1888PressRelease) February 23, 2010
- Ontario, Calif.- As a credit union innovator and Shared Branching provider, Financial Service Centers Cooperative, Inc. (FSCC) unveiled a new brand identity this week as they also launched a newly streamlined website. The rebranding strategy includes a new look that is a visual interpretation of connecting credit unions, their members, and technology through one network. The new logo embodies the network's strengths and core competencies in the areas of connectivity, convenience, and continuity.
President/CEO Sarah Canepa Bang says, "From the very beginning, FSCC has been all about connectivity. By connecting our credit unions, we help them connect to their members and this brings real convenience to millions of consumers. Only credit unions could have pulled this off. FSCC is just grateful to be at the center of it!"
In a reference to FSCC's history, Bang added, "When it came to expanding the network, credit union legend and Shared Branching pioneer, Ed Callahan, used to tell us we needed more dots on the map; we like to think our logo is a graphic representation of his words."
According to VP of Marketing Nathan Rogers the new brand image also represents transformation, "The new brand is a symbol of FSCC's evolving line of products, services, innovations, and the rebranding also suggests the direction of the network. Whether its expanding locations worldwide or offering competitive and convenient tools such as mobile banking and or 24/7 account access for members, we're investing more resources on ways credit unions can be the most convenient financial institutions in the country."
The new look was launched on FSCC's redesigned website and the site now offers interactive features such as a media center, network operations, company profile, secure member log-in, and more. FSCC officials say that the new logo will be included in all the forthcoming paperwork and materials that they design and distribute.
Credit unions and vendors may contact the Public Relations Manager, Rozana Audisho at raudisho ( @ ) fscc dot com or at (888) 372-2669 ext 1233 to request images of the new look for websites and marketing purposes dot
To view the new look and redesigned website go to http://www.fscc.com.
About Financial Service Centers Cooperative, Inc. (FSCC)
FSCC is the nation's largest and most convenient credit union Shared Branching Network providing nearly 6,400 full service deposit-taking locations in the U.S. and four foreign countries. FSCC's innovative use of technology allows it to offer 24/7 access for financial services at more than 2,200 7-Eleven® Vcom® Units. FSCC credit unions represent $141 billion in assets. Since 1999, FSCC has returned over $14.5 million to its members through patronage dividends, rebates and return of capital.
For more information, please visit www.fscc.com or call 888-372-2669 ext. 1235.