Brits are choosing to holiday in the UK rather than travel overseas, the AA said yesterday, citing record traffic to its online route planner in the lead up to last week’s bank holiday weekend.
A record four million drivers visited the journey planning website in the week leading up to the bank holiday, an increase of 11% compared to the same week last year.
Brighton was the most popular destination, with 40,000 routes searched, followed by Blackpool (20,000), Edinburgh (18,000), Bournemouth (17,000), Oxford (15,000), and York (13,500).
The average journey length was 152 miles, approximately four hours of driving.
The AA has dubbed the new found preference for home-bred holidays “The Great British Staycation”.
“A mix of fine weather and lingering economic clouds appears to have lured holidaymakers onto Britain’s roads as growing numbers shun more exotic climes for trips at home,” said Dave Arnold of AA Route Planner.
“This trend looks set to continue and with forecasters tipping a hot summer it is more important than ever to plan your journey in advance to avoid hotspots and hot heads on busy summer roads.”