PARIS (Thomson Financial) – Lagardere Active said it has acquired the French online advertising company ID Regie for an undisclosed sum, in a bid to strengthen the position of its Lagardere Publicite unit in the internet market.
The group said ID Regie sells advertising space for over 30 websites including Price Minister, Alapage, LDLC and Top Achat, and in 2006 doubled its gross operating profit to 1.1 mln eur.
At end-2006, the company employed a total of 11 staff, Lagardere Active said.
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