Saturday, July 13, 2024

The Challenges of Internationalising A Start Up

Any recently established company has the opportunity to expand globally, if they play their cards right. However, it has to be done properly or you could hurt your chances of being successful. Here are some of the main challenges of expanding globally, and how to overcome them.

Cultural differences

The biggest problem the company may come across is that of cultural differences. You can fail for not taking into account an issue that wouldn’t affect you in your home country but is a big deal in your target market. Ensure you do your research before you expand, and make sure you’re not relying on outdated or stereotypical information.

Expanding for the wrong reason

Expanding your business just because you can is a bad reason to try and do so. So is expanding because there’s little market growth in the country you’re looking at. There needs to be a good reason to try and expand, and a good chance of success. Do your research before you even think about expanding.

Expanding too late

This is understandable, to a degree. You want to be secure in your own business at home before you even think about taking risks abroad. However, leave it too late and you may have missed your chance. The best way to stop this happening is to have a globalization strategy in place right from the start. The more prepared you are, the easier the process will be.

Trying to go it alone

You may have built your business from the ground up on your own, but there are some things you just can’t do alone. If you want to go global, you’re going to need to hire an expert. This is money well spent, as you’ll avoid the pitfalls others have to find.

Risky ventures

Every successful company should analyze the risks it may have in the future and trying to overcome them. Internationalizing your business in the country where already huge companies established their business is a huge risk itself. You have to manage every possible risk you may take.

Tips to make the process smoother

– Research the market: It is the first thing which company has to do before making a decision to expand its business. Learning the target audience, analyzing investments, macroeconomic factors, competitors, risks and making a business plan is necessary for every business company. Also, analyzing how much advertising campaign will cost for your business, SEO consultation and other business costs in the foreign company is crucial.

– Hire foreign language writers for content and advertising: If you’re expanding overseas, you’re going to need content and advertising in the language of the countries you’re expanding into. To do this well, you’re not able to use your advertising campaign for the target audience from the different culture. Companies can hire good advertising agency and a copywriter who can create that content, press releases, make video and image advertising and do it well.

– Keep up on the content marketing scene: No matter what language you’re marketing in, you need to know what’s happening in content marketing, and what the trends are. If you want to improve your skills, try to read some information and check the competitors of your niche in particular country. It’ll help you with the basics, as well as some of the more advanced skills you’ll need.

– Adapt your website and associated text: You’ll need to adapt all the text and design on your current website, for any country you’re hoping to expand to. That means you’ll have to translate it or adapt it to fit their cultures or ideals.

Now you know the challenges, you have the tools in place to deal with them. Get your name out there and expand your business!

Brenda Berg is a professional with over 15 years experience in business management, marketing and entrepreneurship. Consultant and tutor for college students and entrepreneurs at Self-motivated results driven individual who is encouraged to travel and share gained experience.


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