• Home
  • Authors
  • Write for us
  • Advertise
  • Contact
  • Privacy Policy
  • Terms and Conditions
Friday, January 22, 2021
No Result
View All Result
ABC Money
PR Fire Press Release Distribution
  • News
  • Business
  • Economics
  • Finance
    • Investment
    • Tax
    • Mortgage
  • Property
    • Utilities
  • World
  • Technology
  • Fashion
  • Health
  • Holidays
  • News
  • Business
  • Economics
  • Finance
    • Investment
    • Tax
    • Mortgage
  • Property
    • Utilities
  • World
  • Technology
  • Fashion
  • Health
  • Holidays
ABC Money
No Result
View All Result
Home Business

Why Digital Marketing is Important for Small Businesses

by Lewis Humphries
03/07/2017

While there is a long-held belief that small businesses have struggled to with the adaptation of digital marketing, this is part of a wider issue in the modern age.

In fact, small businesses are struggling with digital technology as a whole, particularly when it comes to adapting their culture and determining who should manage the implementation process. This is causing them to miss out on a wealth of opportunities in the modern age, particularly when it comes to reaching consumers and targeting the Millennial demographic.

In this article, we will take a look at the reasons why digital marketing is so important to customers, and evaluate the impact that this can have on their bottom line:

  1. People Find Businesses Through Search Engines, and Particularly Google

In the digital age, we have seen significant changes to the way in which customers find and interact with businesses. More specifically, today’s generation of consumes are increasingly inclined to search for potential service providers online, while they also utilise social media to reference product data and gain referrals.

The rise of Google and Facebook having played a pivotal role in this. Google has established itself as the main search engine in the UK, for example, accounting for 85.74% of all searches conducted online. It has also created number of sophisticated algorithms that help to rank websites and content in a way that improves the consumer experience, providing businesses with a guideline to help them increase their online visibility.

Optimising your content is an excellent way of getting higher on Google in the modern age, with factors such as the length of content and the presence of inbound links correlating directly with higher rankings.

Sites such as Google have driven significant change in consumer behaviour in the digital age, and businesses that fail to keep pace with this are likely to fall behind. The deployment of high quality content can serve as a cost-effective tactic that helps your business to rank well, however, while improving your marketing ROI in the process.

RelatedPosts

3 Reasons You Should Consider a White Label Solution For Your Business

Tips to Choosing the Right Internet Plan for Your Business

How to calculate labour costs: A small business owner’s guide

Seven Easy Cost-Cutting Tips For Your Business During The Pandemic

Load More
  1. The Google AdWords and Google Display Network is Huge

While not everything that Google touches turns to gold, it has built a huge infrastructure that enables businesses to target their various audiences.

Take the Google Display Network, for example, which works through AdWords and allows brands to connect with customers through a variety of digital ad format. This virtual network includes a staggering two million websites, while it is estimated that they reach in excess of 90% of people online. It’s main benefit is that it allows customers to access your site while they are performing various ad-hoc tasks, such as browsing search engine results, viewing YouTube videos and checking emails.

  1. Sites That Are Optimised for Mobile Perform Better Than Those That Are Not

As part of Google’s continued quest to improve the online experience for customers, the mobile platform has become increasingly prominent. To this end, the search engine giant rolled out an updated version of its mobile-friendly update last May, boosting the underlying algorithm and optimising the associated ranking signal.

This algorithm update is a direct response to the increased influence of mobile, with nearly 60% of online searches now completed through a smartphone or tablet. According to date from BI Intelligence, it is also estimated that m-commerce will account for 45% of all online purchases by the year 2020, so the need for businesses to build their mobile presence will grow more pressing with every passing year.

There is no doubt that small businesses in particular need to optimise their website for mobile, as this means that they can benefit from responsive design and compete more aggressively with larger brands.

This can translate into a larger market share, and enable SMEs to engage a larger audience in the digital age.

Tags: businessdigitaldigital marketingmarketing
Previous Post

How the shipping industry is fairing in a digital world

Next Post

UK's iGaming Boom Shows the Strength of Regulation and Technology

Related Posts

3 Reasons You Should Consider a White Label Solution For Your Business
Business

3 Reasons You Should Consider a White Label Solution For Your Business

22/01/2021
Tips to Choosing the Right Internet Plan for Your Business
Business

Tips to Choosing the Right Internet Plan for Your Business

21/01/2021
How to calculate labour costs: A small business owner’s guide
Business

How to calculate labour costs: A small business owner’s guide

20/01/2021
Next Post
UK casino stocks show signs of growth

UK's iGaming Boom Shows the Strength of Regulation and Technology

How Can Your Business Re-energise a Tired Workforce?

How Can Your Business Re-energise a Tired Workforce?

Property Investment In Turkey On The Up

Property Investment In Turkey On The Up

Latest News

Blueberry AutoFlower Strains Reviews. Marijuana Seeds.

Blueberry AutoFlower Strains Reviews. Marijuana Seeds.

22/01/2021
Is BYOD really the best choice for remote working?

Is BYOD really the best choice for remote working?

22/01/2021
Technology At The Service Of Tourism

Technology At The Service Of Tourism

17/01/2021
3 Reasons You Should Consider a White Label Solution For Your Business

3 Reasons You Should Consider a White Label Solution For Your Business

22/01/2021
How do I become an automation tester?

How do I become an automation tester?

22/01/2021
Increase of Online Entertainment market size thanks to COVID-19 Pandemic

Why you shouldn’t underestimate Litecoin

22/01/2021

Social

Contact

For editorial enquiries:

editorials@abcmoney.co.uk

For advertising enquiries:

advertise@abcmoney.co.uk

Top Topics

  • News
  • Business
  • Finance
  • Property
  • Technology
  • Investment

Guides

  • Best UK Bridging Loans
  • Best UK Secured Loans
  • Best UK Commercial Mortgages
  • Best UK Business Loans
  • Best UK Payday Loans
  • Best Sites for International Money Transfers
  • Best Press Release Distribution Service

Social

  • Home
  • Authors
  • Write for us
  • Advertise
  • Contact
  • Privacy Policy
  • Terms and Conditions

© 2020 ABC Money

No Result
View All Result
  • Write for us
  • Contact
  • About Us
    • Authors
  • News Desk
    • Business
    • Finance
    • Property
    • Technology
    • Investment

© 2020 ABC Money

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.