55 Handy SEO Facts for Small Business Websites (Plus Free Infographic)
Starting a small business in 2018 requires you to do a few preparations that you wouldn’t have needed back in early 2000’s. These preparations are building a website, setting up social media profiles, and understanding what the heck those things are.
Signing up for a social media profile is quite easy – that’s why your uncle and aunts are on Facebook. What you will need to babystep in is building a website, and optimizing it for search engines.
Granted, you can hire professionals like LinkBaits to do those task for you. But knowing what you’re in for would help you avoid unnecessary scams. That’s why Webain, in collaboration with Milkwhale, an infographic studio, wrote this article.
Here are facts about Search Engine Optimization (SEO) that you must know before building a website for your business.
Google Owns 81% of the Search Engine Market
Believe it or not, there are other ways to look things up online aside from Googling it. In fact, there are 14 big search engines that are available worldwide. If we took into account smaller, niche-specific, or geographically specific search engines, there are hundreds of them.
However, Google runs over them all by taking 81% of the market share. This is because Google practically owns the most popular smartphone platform, Android – which naturally is heavily integrated to their search engine.
If you’re using an Android phone, you have to sign up for a Google account at some point, which leads to the next statistics.
Google Receives 57,000 Search Queries per Second
You read that right, not an hour, not a day, a second. When you were done reading that statistic, Google would have received somewhere around 100,000 to 150,000 search queries.
This means that the world’s dependency towards search engine is getting more serious. As a small business owner, you should take advantage of this situation by creating an online presence for your company.
In fact, 9 out of 10 online transaction starts from a search engine result pages like Google. That means your ultimate goal should be getting to the first page result for certain keywords.
Starting a website is a heavy task, and that’s to be expected. But there are a few ways you could speed up the growth of your website:
- Paid advertising.
You can advertise your website to appear higher in the Google search result pages. Depending on your niche, you can spend anywhere between a few quids up to hundreds of pounds. Keep in mind there could be thousands of other websites that want to rank for the same keyword. In this example search for “pet store in Northampton”, there are 400,000 search results. Advertising results appear on top of the page.
If you’re aiming for local market as target customers, try advertising for more specific keywords such as “pet shop in Northampton” as opposed to just “pet shop” – this nifty trick will save you some money and get more actual customers.
- Link building.
Link building is the act of getting your website’s name referred by as many domains as possible. There are a couple of ways of doing this, including guest posting which we’ll cover in a minute. You can also make an infographic relevant to your topic and spread them around to your shoulder niches.
For example, if you own a pet shop, you can make infographic under topics such as how to properly groom your dog, best ways to get your cat to bath, or how to feed your parakeets properly. Then, share it with relevant audience such as local dog owners club, vets near you, and other places that you think would benefit from it.
- Guest posting.
Guest posting is essentially writing for other website’s blog, like what we’re doing with Milkwhale with this article. Guest posting can be a little bit challenging if you’re new in the industry, but it is so far one of the best ways to build your expertise, brand, and website at once (in that specific order).
Like I mentioned earlier, infographic is a handy piece of content that you can just share in many places. The best thing about infographic is you get to choose how you’re going to make it. You can curate information from various sources, or make your own collection of bite-sized facts. Visual content like infographics and explainer videos are more effective in delivering information.
Learning all kinds of stuff about SEO is a hefty task. That’s why the folks over at Milkwhale have compiled a total of 55 Must-Know SEO Facts for Small Businesses in this infographic for you: