3 Types of Technology that Can Transform How You Do Business

Technology shapes the business world almost as surely as consumers do. As technology changes, business practices change, companies become more efficient, and the businesses that fail to adapt to the new technology are often left behind. With new technologies entering the business world every day, it’s important to stay on top of the most relevant pieces of tech, and assess the potential benefits it can bring to your business.

While not every new technology needs to be adopted into your business, there are some that could feasibly transform the way your business operates. Here are 3 such technologies that are making a buzz in the business world. You may want to consider implementing them in your company.

Innovation Management Software: QMarkets

One of the biggest tasks that businesses are trying to tackle—regardless of their industry—is that of innovation. Everybody knows that innovation drives business success, but these days, innovation is happening at an astounding rate. It often seems that somebody is creating a new, major innovation every day. How’s the average company supposed to keep up?

The trick is ensuring that (1) you’re tapping into all potential sources of innovation for your company, and (2) you’re pushing those ideas through to implementation in an organized way. With this in mind, software businesses like QMarkets are born. This software neatly rolls up all of your innovation management needs into one handy tool that not only organizes your innovation efforts but drives participation as well.

Features of this software include:

• Cutting-edge gamification techniques to drive engagement
• Trend tracking to help identify common complaints and other patterns among your customers
• Collaboration tools to help move ideas down the path to implementation
• Idea campaigns that allow you to gather detailed feedback on a specific idea

Of course, these are just a few of the features you’ll find on this particular innovation software, but the full toolkit it provides is a comprehensive way to gather, analyze, manage, and drive innovative ideas within your business.

Webinar Tools: ClickMeeting

Webinars are hardly a new idea. Businesses have been video chatting and hosting webinars with partners and customers around the world for several years. But as businesses grow and technology adapts, the needs of both businesses and their consumers change. You’d expect the webinar tools you use to naturally adapt with your changing needs, but many of the established favorites have failed to do so.

Enter the new kid on the webinar block—ClickMeeting. This up-and-coming webinar software has some incredible features that too few of those “big name” webinar services offer. Here are just a few of them:

• Total integration with platforms like Slack, Twitter, LinkedIn, Facebook, DropBox, and more
• Interactive add-ons like a virtual whiteboard and instant polls and surveys
• Simultaneous chat translation for easier communication
• Pop-up CTAs to boost sales and engagement
• Post-webinar marketing tools, including analytics, video editing, and more

The full list of features is too robust to go into here, but suffice it to say that ClickMeeting offers far more than a way to broadcast your webinar—it offers everything you need to turn that webinar into a sales-boosting, lead-converting marketing tool.

AR Devices: HoloLens

This one might sound a bit futuristic, but augmented reality devices could become a staple in the business world soon. While they’re gaining in popularity as gaming devices and a means of entertainment, the business applications for this technology are huge. When Microsoft unveiled their HoloLens a few years back, they pointed out some of these possibilities.

Imagine being able to show your client a 3D rendering of the building you’ve designed for them, using immersive augmented reality instead of just a sketch and blueprints. You could use these headsets for greater collaboration across locations, or demonstrate how a product works without having the product on hand.

Studies have shown that a significant portion of the population processes information far better when something is demonstrated, rather than described. As AR technologies like HoloLens continue to develop, it’s only a matter of time before they become a vital sales tool for many businesses.

While not every new technology is going to be a good fit for your business, these 3 new additions to the world of business technology can have applications for virtually any company, regardless of size or industry. So, if you haven’t introduced them in your company, it might be time to start thinking about doing so.