Saturday, July 20, 2024

Why ARE iPhone sales plunging in the UK?

Considering changing your mobile phone to something more up-to-date? The recent release of Apple’s new iPhone XS hasn’t spurred many people into purchasing – as least not as many as usual. Indeed, a report from CIRP last month provides some insight on how the XS and XS Max and a few others have sold after the first few months of availability (bear in mind, this is globally). With 32% share of total iPhone sales in that period, the XR took a significantly lower share at 32% than the iPhone 8/8 Plus did during the same period in 2017. Many people report that it’s too expensive and with fears of Brexit and the general economy in the doldrums, it may pay more than you think to put off that upgrade.

Even if you’re not interested in Apple’s latest offerings, it’s still worth considering an upgrade. And you can do it without having to pay a premium for the latest and greatest technology. The release of new iPhones usually means that there’s a load of different ways to get a discount on something better. Here’s how to upgrade your phone without paying full price

Whenever Apple release a new iPhone, the majority of people fall over each other to trade in their old devices. This is to get some quick cash so they can buy the latest ‘hot’ handset. However, the smarter people out there take a different approach. They upgrade to one of last year’s hot models and save themselves a fortune just by sacrificing a few new features.

Upgrade your iPhone

It doesn’t matter which make and model of phone you want to buy with your new trade-in cash. New Apple iPhone launches mean that there are plenty of new ways to upgrade your device, or you could get your iPhone repaired. There are years and years of usable past models of smartphone from Apple, Samsung and Google. And the fact that more people than ever before are trading them in means that you now have access to an even bigger selection of devices. And at lower prices than ever before!

There are lots of great deals to be had on a wide selection of smartphone handsets. You may be wondering if now is a good time to grab a trade-in refurbished device. You might not feel as though you really need an upgrade. However a more modern phone is definitely a nice thing to have. So if it’s something that you are thinking about, then this is a very good time to upgrade. This time of year is the best time to save some money and get extra features on your mobile that you didn’t even know you wanted. Or needed!

Since the launch of the new iPhone XS, iPhone XS Max and iPhone XR, the popular elongated and bezel-free display is now available on more phones than ever before. People are therefore upgrading to the latest and greatest in smartphone technology. This means that the discontinued iPhone X from last year will be readily available on the second hand market. And for considerably less than the £1,000 launch price last year. So now is definitely the best time to trade in your old smartphone and grab yourself a bargain!

Claire James
Claire James
Claire is an accounts manager at Fire Digital UK, an online publishing and content marketing company based in the North West.

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