In today’s day and age, it is common for businesses to neglect the phone and instead focus on digital communications. While it is important to have digital communication, you should not overlook the value of business phone calls because they can be immensely helpful for a business for a few different reasons.

Smartphones

These days, practically everyone has a smartphone which they use throughout the day. While somebody will tend to opt for a form of digital communication if it is a business that they are unfamiliar with, you will find that many people will still make a call if it is a business that they use regularly. This is because the phone can be effective for instant communication and handling complicated questions/queries.

Personal Touch

Digital communication can feel impersonal and cold – this is not surprising seeing as often a consumer will be speaking to a chatbot. A phone conversation is important for building relationships and the all-important human touch when it comes to business. When you are able to speak to a customer on the phone it is much easier to form a connection and build a productive relationship.

Preferred Method for Older Generations

Studies show that millennials and younger generations prefer digital communication with many even fearing a phone conversation. This is the reason why it is so important to have social media, email and instant messaging options, but you must not forget the older generations as many people in these groups prefer to speak to someone by phone.

Successful Marketing

Another good reason to continue using business phone calls is that it can be effective when it comes to understanding your advertising campaigns. When you can monitor calls with phone call tracking it can be highly effective for establishing which parts of your advertising campaigns lead to phone sales. This can help you to see what is working well and what is not working so that positive changes can be made.

Brand Image

Finally, it is important that your business has a phone number which is easy to find not only so that people can quickly contact you but also for your brand image. People will be less likely to use a company if they cannot find the phone number because this seems unprofessional and even suspicious.

As you can see, there are a few reasons why a business should not ignore business phone calls. While digital communication may have taken over in recent times, it is still important to understand the value of a phone call and how it can be used to help your company to succeed and stay ahead of the competition. Digital communications will increase over time but you still cannot beat the instant communication and ability to build rapport with a phone call.