Starting a digital marketing agency in the current age is a
different prospect to starting one 20 years ago. In the past, the primitive digital
landscape meant that barriers to entry were many, budgets for digital marketing
were small, and there were strict limits to the media available.
In recent years, advances in technology and consumer
expectations have altered this landscape dramatically. Today, it is entirely
possible for an individual or small group of individuals with the right
knowledge, skills and experience to establish a digital marketing agency and
become fully operational within a few short months.
Between 2016 and 2020 alone, a 50% increase was reported in
digital marketing budgets by MarketCharts. With more than 63,000 searches
performed on Google every single second of every day, having a digital presence
is essential for the modern business, which requires digital marketing
Hopkins is a digital marketing expert working to help local business owners
grow revenue and profits. James Hopkins’ marketing services from QV-Marketing can help bring new customers
to a business using digital marketing strategies.
Digital Marketing Landscape
More than half of all modern consumers will always research
online before making a purchase, with 53% searching for a product or brand to
find out more before committing to a purchase. With so many people using the
internet even when they plan to make their actual purchases in brick-and-mortar
shops, almost every business today benefits from having a strong online
presence. This means there are more potential clients looking for digital
marketing services than ever before.
When establishing and growing a new digital marketing agency, it is often tempting to take on all the clients who want to come on board. However, finding a niche and
sticking to it can not only distinguish your agency from the crowd, but also
allow you to offer a more tailored and knowledgeable service to your customer
base. Having a clearly defined niche from the get-go facilitates in-depth
learning of the target market, which in turn leads to the ability to formulate
effective messaging. In an ever-growing market, clients will be looking for
agencies that can offer the specialist skillset they require.
Demand for digital marketing services has increased
exponentially in recent years and will only continue to increase as industries
of all shapes and sizes move towards cheaper, more effective digital techniques
and away from more cumbersome, expensive conventional marketing strategies. Digital
marketing has the capacity to reach a far wider audience base than many other
traditional marketing methods, at a fraction of the cost. This rapid expansion
into digital widens the market for digital marketing agencies, creating new
opportunities for innovative teams to carve their niche and make a name for
themselves. Two million new digital jobs were expected to open up in 2020 in
the UK alone, creating a situation where people with digital marketing skills
are in high demand.
Prior to launching a new digital marketing business, it can
be highly beneficial to work part-time as a contractor alongside regular
employment. This facilitates building the foundations of a successful future
business before taking on the bigger risks.
By working as a contractor, you can build a network of
professional relationships, start to establish a solid reputation, and gain a
lot of the experience that will be relevant and valuable when the time does
come to establish your own agency. Once you have started the business, knowing
how contracting works can help in other ways.
As a new start-up, it is unlikely you will have
much to offer to attract the best employees in the early days; yet taking on
staff is essential for growth. By bringing in contractors, you can start to
scale the business until it reaches a point where it is both sensible and
practical to hire full-time employees.