Should you go with organic SEO created by a digital
marketing agency or purchase Google ads? If you’re interested in long-term
success, SEO is always the answer.
Granted, this route can lead to a massive return on your investment, but it’s not always easy to discern what are the best SEO practices to follow. There’s a lot of similar-sounding advice out there.
And while foundations of SEO will eventually
lead to the results you’re looking for – they’re not everything. In this
article, we would like to draw attention to a few ideas that you might not have
thought of yet or have neglected to use.
1. Fight Your Way to Featured Snippets
Sometimes, you need a 3,000-word article on a
topic, and other times you need a short sentence that contains essential
information. That’s why featured snippets are popular.
They’re right under the sponsored posts and
ads, answering the questions you’ve asked. The problem is that it’s not exactly
clear yet what’s the magic formula of getting your website into the featured
snippets ranking. But placing a question in the H1 title is a good practise.
So too is utilising the FAQ schema code that
indicates your post contains a question and answer format. But all of that is
useless without having the best possible content that provides concise answers.
2. Choose More Intuitive Title Tags
Everyone talks about keywords, and of course, this
is something that requires a lot of research and careful implementation in SEO.
But even if your content is premium and keywords are perfectly optimised, users
might skip your page.
This happens if the title tags sound confusing or
merely unappealing. This often happens when we lose sight of the fact that it’s
real people behind the screens.
Simple and straightforward title tags will get
more clicks than those that sound overly complicated and perhaps a bit
intimidating.
The “What Is…?” format is always going work,
even if you’ve used it thousands of times before, because that’s precisely what
people ask.
3. Transcribe Videos
In some instances, well-executed video content
is the absolute best choice to make. And it’s often the preferred choice among
users. However, in terms of boosting the return on your investment with SEO, it’s not the best option.
But it can be if you add a transcript of the
video content. Just because search engines still can’t read and analyse video
data, you need to move away from creating video content.
There are efficient and affordable tools online
that can help you with transcribing the videos. But if you make an extra effort
to edit those transcripts into blog posts, you’ll likely see even better results.
4. Focus on the Images
Images are important. A claim supported by the
fact that Google keeps a separate tab just for image searches. That’s why
taking the time to add descriptive tags and naming the image file might
significantly increase your chances of ranking higher on the SERP.
Another image-related tip would be to think
about the image size. High-quality images seem like an obvious choice, but
lighter image files might mean that the page will load faster.
You might benefit from searching for tools that
can help you preserve the image quality while compressing the file size as much
as possible.
5. If You Still Haven’t – Relocate to WordPress
WordPress might not be the only website
building platform, but when it comes to SEO, it’s the best choice. If you’re
looking to boost the return on your investment with SEO, WordPress has a lot of
useful and practical tools.
One of which is the Yoast plugin that can help
you make your page stand out when the search engine algorithms search for the best
results to present. Even the free Yost plugin version will provide sufficient
information for you to tweak your page to perfection.
Bonus Tip: Quality & Consistency
These two ideas go hand in hand when you want
to bank on your SEO practices. Reliable and long-lasting content is the absolute
key when it comes to choosing the right SEO investment.
Moving towards useful rather than trendy
content is always the right choice. But it’s also vital to point out that
consistency will pay off as well.
Consistency is noted among the algorithms too. Therefore,
if you choose a regular and consistent output of content, you’re likely to be
gain more traffic and start more conversations.
Return on Investment with SEO: Thinking Outside the Box
Whether you choose to hire a digital marketing
agency or another approach, the principles of return on investments are the
same. And yes, it’s a long-term investment, that sometimes seems a little bit
too unpredictable.
But if you try to implement some of these
unconventional ways to boost and expedite the return on your investment, you
could see tremendous growth faster than anticipated. But always keep in mind
that quality content comes before any other tool you can try.
