Covid-19 has caused the world of business to turn
completely upside down. No longer are people feeling confident that they can go
into a store without there being a consequence. Even if your business is
following government guidelines and you are keeping your premises the cleanest they
have ever been, you may be considering keeping your small firm an online brand.
That way when you eventually come back, then you can make
it even better than it was before. Here are the top five tips that you should
be considering when you eventually reopen your business.
- Combine digital and traditional marketing
Naturally, if you want to make a great impact on your
audience, you are going to need to use your advertising to show that you are
going to be reopening
the doors of your business.
So, you may want to announce it on your social media
platform and make a campaign offering products or discounts to the public.
Combine this with physical flyers, posters and posted advertisements that you
can print and personalise using slitters
That way, you can use advertisements to quickly grab your clients’
attention, as well as to allow them to read deeply into your posters’ main
message. It is a great way to push your message out and potentially bring in
- Remote working
Honestly, the prospect of working from home has made the
lives of many workers far easier than ever before. Now they are able to balance
their personal and work lives and spend more time with their children, all
because they are able to use a VPN or simply work with their laptops from their
Now you can employ your workers without having to worry
about the costs of your business building. Remote
working is simple and it is easy to keep up with your workers. You can keep
updated on their progress through virtual meetings and even host occasional
meet-ups in a socially distanced area to ensure they still know how to get on
with their work.
This freedom can really help them with their tasks.
- Offer discounts on products
Honestly, with the UK reopening different stores and
businesses around the country, it’s important that you offer as many discounts
as possible to try and draw the attention of your customers.
Many customers may feel nervous about coming forward after
the lockdown. That’s why it is good to encourage them with loyalty rewards and
discounts to make them feel comfortable engaging with your firm again.
- Digital SEO help
If you are thinking about moving all of your products
online, as you want to gain more of an audience, you should consider investing
in some SEO advice. The aim would be to get your products on page one of
Google’s search engine rankings. Spruce up your website and make sure it is
mobile friendly. That way, you can encourage online shopping.
- Re-evaluate your business
As you reopen your business, you should use this as an
opportunity to re-evaluate how your company runs and what previous marketing
campaigns have worked out. Have honest discussions with your colleagues and
business partners about what has worked better during lockdown. You can also
figure out how to capitalise on this from there.