Saturday, July 13, 2024

New Report Predicts Big Future for Virtual Reality Technology

Technology plays such a fundamental role in our lives these
days that it is often hard to think about just how we would cope without it. So
many intriguing innovations have emerged in the past few years alone, with
cryptocurrency, for example, attracting an increasing amount of attention.
Smart home technologies like the Amazon Echo also give us a chance to do
everything from listening to our favourite songs to turning lights on and off,
while streaming services mean we have films and TV shows available at the touch
of a button.

Now, new research has suggested that another technological
innovation may be on the cusp of taking the world by storm. Virtual reality
technology may have existed in some form for decades now, but there are signs
that it may be about to become a key part of our lives.

Market growth

At the start of September, Fortune Business Insights
released a new report examining the virtual
reality market
and it predicts that the technology could experience major growth
in the next seven years. While the report suggested that the global market was
worth $3.10 billion in 2019, it also forecast that the sector will have a value
of $57.55 billion by 2027. The increase is thought to equate to a compound
annual growth rate of 44.3 per cent during the forecast period. The report
stated that the rise of 5G looks set to have a major bearing on the virtual
reality market, with its higher bandwidth and lower latency having an impact.

In addition, it suggested that the expansion of the area
may be boosted by the use of VR solutions across the defence sector, while demand
is also expected to be affected by the growing interest in virtual meetings and

Making an impact

Such predictions hint that virtual reality is in for a big
future, but it is also worth noting that the technology is already having a
tangible impact in many different industries.

For example, its presence has been felt in gaming now for
some time thanks to technology like the PlayStation VR headset. The Sony system
supports a whole host of games including
exclusive titles
like Astro Bot Rescue Mission and other high-profile blockbusters
like The Elder Scrolls: Skyrim and No Man’s Sky. The music industry has
recognised the potential offered by VR in recent years as well, with MelodyVR
creating virtual reality gig experiences. The company hit the headlines at the
end of August after it bought Napster, with MelodyVR chief executive Anthony
Matchett saying that the aim was to create “a truly next-generation music

Virtual reality is having an impact in education too, with
the Telegraph revealing how the technology has been used to support science
experiments and teacher training in recent times.

Where next?

But while the Fortune Business Insights
study predicted that the defence sector and virtual conferences could play a
role in VR’s bright future, are there also other areas which might go on to
make use of the technology?

The health sector could be one
key industry
where VR has a major impact
going forward, with exciting applications emerging on a regular basis. For
instance, Healthcare Global reported last month on Oxford VR winning a UK
Digital Experience Award for a programme based around cognitive behavioural therapy.
The Gold Award for Best Use of Emerging Technology means the tech company has
now won a prize in that category for two years running. Online casino gaming is
another area that has embraced many innovations over the years, with some sites
live blackjack where players compete
against real dealers
. Such services allow players
can see cards being dealt right in front of them, but wouldn’t it be
fascinating to see the games adapted for VR so that they replicate the
experience of playing in a land-based setting? Finally, it is likely that we
could see virtual reality have an impact on our retail experience in the future
as well. Last year, we outlined how
VR and its close relative AR
redefine purchasing experiences, with consumers potentially getting the chance
to wear headsets and scroll through items in their own living rooms. We might
also see the emergence of smart mirrors in stores, with the devices giving
people the chance to try out clothing virtually before buying.

Fascinating future

Virtual reality is already having an impact on many areas,
but it really does seem like there is a huge amount more to come.

As the Fortune Business Insight study suggests, the growth
of 5G could be vital to unlocking VR’s true potential and we might then see it
have a major influence across a range of different sectors. Technology might
play a key role in our lives already, but virtual reality could be about to
take things to a whole new level.

Sam Allcock
Sam Allcock
Sam heads up Cheshire-based PR Fire, an online platform that has already helped over 10,000 businesses to grab widespread media coverage on their news at an extremely accessible price point.

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