Thursday, June 13, 2024

8 out of 10 Brits would be averse to upgrade their boiler despite savings

How often do you update your tech products? Most people are happy to get a new mobile phone every couple of years, or to shell out for the latest widescreen television. But just how willing would you be to part with your hard-earned cash to install a new, more efficient boiler?

Research from Hometree suggests that the majority of Brits would be reluctant to pay for such a change – even if it meant saving money in the long run. A survey of more than 2,000 adults in the UK threw up some interesting results…

Boilers at the bottom when it comes to priorities

Of course, there are occasions where boilers break down completely and a new one is required. But how often are homeowners happy to upgrade even if there’s nothing wrong with the existing model? Not very, it seems – Hometree’s research found that only 21% would do so and more than half (54%) would begrudgingly fork out. In comparison, 46% said they would be happy to upgrade their mobile phone, while the numbers were similarly high for TVs and tablets (44%) and wearable tech such as Garmin watches (42%).

A once-in-a-decade decision

The survey also found that the average Brit updates their boiler every 9.2 years – much longer than any of the other goods researched, with fridges (renewed every 7.2 years) next highest on the list. Mobile phones, however, are upgraded every 3.1 years on average while the likes of smart speakers, wearable tech and tablets are swapped out with similar frequency.

The reasons behind the trends

It seems that for many people, having the latest personal devices is a higher priority than heating their home in a more efficient manner. And it appears that the main reasons for Brits’ reluctance to upgrade their boilers is the time it takes and the amount of money it costs – even though government housing and energy grants are available for those looking to reduce their impact on the environment.

And, as Hometree’s Founder and CEO Simon Phelan explains, those typical concerns need not hold customers back any longer:

“Boilers are bottom of people’s lists when it comes to upgrades, despite them being the heart of the home, arguably the most important white good,” he says. “Consumers can actually save up to 30% on their household bills with a new energy efficient boiler but the initial cost to purchase the boiler puts them off.”

Sam Allcock
Sam Allcock
Sam heads up Cheshire-based PR Fire, an online platform that has already helped over 10,000 businesses to grab widespread media coverage on their news at an extremely accessible price point.

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