Have you heard about white labeling? It might be just what you need for your business in 2021 and beyond, given the current circumstances. If you haven’t heard about it before, we’ll try to explain it as best as we can without overloading you with too much info.
In short, white label products or services are made by another company and then rebranded and resold by yours. Think about it the same way as you’d think about an ad agency’s work. A brand hires an agency to create an ad for the brand, which then gets posted on social media, TV, or any other fitting medium as if it was made by the brand itself. Now let’s see why this might be beneficial for your business.
1. Build Your Brand Faster
Building your own software, service, or product can be quite expensive and cumbersome. Sometimes you might simply want to get brand recognition without having to invest in building your own stuff.
For this exact reason, a white label solution is absolutely perfect. The producer’s name or logo does not appear anywhere on the product or solution, so you can customize it with your own however you please. And your clients will never know that it wasn’t actually made by you. It’s perfect for building an established brand.
2. You Get to Offer Your Clients Quality
When choosing a white label solution, there are usually a lot of offerings around the web. With that said, there are enough options to choose from that you’re bound to stumble upon one that satisfies your needs.
Third-party developers all want to sell to companies, so they understand the importance of building quality software. They employ not only competent programmers, but also numerous testers that check the software for potential errors countless times before shipping it to a business that seeks white label solutions.
3. Eliminate the Risks
If you’re just starting out in the programming field, building your own software platform is a risky endeavor. It takes a lot of time and you need to organize every minute detail, which isn’t at all easy for small, newbie companies.
And if you just want to build relatively basic stuff, why even bother with creating something from scratch at all? Even basic things can get messy when it comes to programming. As an example, let’s say you wanted to build your own online poker game. Well, you’re far better off trying out a white label poker software program instead of building your own and programming every set, move, and other stuff from scratch.
Should You Try a White Label Solution?
If you’re still uncertain after reading everything above, let’s make a quick rundown of all the important factors. First off, if you’re just starting out as a company, a white label solution saves you time, money, and risks.
On the other hand, if you’re a big, established company, going for a white label solution instead of building your own software will save you a significant amount of time, despite potentially not finding the exact customization features you were looking for.
However, at the end of the day, when you put into account the risks versus rewards, white label software is by far a better choice instead of creating your own.