If imitation is the sincerest form of flattery, Ryan Bishti is one of the most admired entrepreneurs in the hospitality industry. His wildly successful formula of creating unique, immersive nightlife experiences is catching on like wildfire.
“I enjoy making customers happy and satisfied with the services made available by Cream Group,” Bishti says. “As a result, I’m seeing an increase in the number of concept-driven firms, whether they’re themed or based on immersive experiences. Right now, themed businesses appear to be a large part of the mix.”
An immersive experience or theme for your business seems to be a new requirement to attract a deeper level of interaction with target audiences.
What Is an Immersive Experience?
The hospitality industry’s purpose is to provide the comfort, contentment, and enjoyment that customers have come to anticipate. It excels when it provides customers with unforgettable experiences. If you manage a hospitality business, you’ll need a unique way to interact and engage with customers, and an immersive experience provides just that.
According to Bishti, “The ability to provide guests with not just a service, but a remarkable experience, has always been a point of pride for Cream Group. We put in a lot of effort to ensure that our guests have everything they desire.”
According to vismedia.agency, “An immersive experience pulls a viewer into another real or imagined world, enabling them to manipulate and interact with their environment. Immersive experiences use a blend of visuals, sound, and technology to deliver unforgettable worlds.” Bishti’s famed Cirque le Soir is a prime example, wowing customers and turning it into a must-see London attraction.
As the importance of the user experience has grown, coming up with new ways to entice an audience has become increasingly crucial. The good news is that you can include immersive experiences in your approach in various ways. It’s much easier to improve the type of experience you want for your clients when you employ digital technologies.
Not unlike the Imagineers at Disney, Bishti says he lets his creativity flow and he nurtures new ventures from the fruits of his mind.
He asserts, “I didn’t establish any limitations for me. I try to take on any tasks or responsibilities even when I don’t understand how I would fulfill them. But because I had an initial concept, I scaled through. I’m seeing more concept-driven businesses arise, whether they’re themed or based on immersive experiences.”
As the leader of the immersive pack, Bishti is in constant creative mode. “Immersive experiences are a significant deal for me, and it’s something I’m trying to focus on in our new projects,” he says. “An immersive experience is one of the most exciting trends for me. COVID has emphasized it, making everyone want to escape reality. So one of our new projects, Adulthood, is a genuinely comprehensive interactive event. It promotes competitive socializing through fast-casual meals and beverages.”
While the immersive experience concept may be relatively new, it has a lot of advantages. And technology allows you to deal with these issues on a considerable scale. The following are some of the benefits of using technology:
— Assists customers in establishing a stronger bond with the brand, increasing the brand’s legitimacy and value.
— Aids in providing a consistent experience for your customers.
— Increases positive brand engagement.
— Offers custom-tailored material for each consumer.
— Helps make a brand more relatable to customers. Customer retention is more effective when a brand is relatable.
— Gives people an experience that allows them to connect on a whole new level.
— Shows clients your message through a variety of immersive technologies.
In the hospitality industry, immersive experiences have changed the marketing landscape. A tour that allows a customer to taste what your company has to offer if they choose your services is an example of an immersive experience. People will start to seek the most immersive experience possible for nightlife, food, and entertainment.
According to Bishti, “People have expectations about how much fun they can get out of nightlife, dining, drinking, or anything else. As a result, we’ve learned that customers will decide where they’ll spend their night based on the amount of material they can get for your services.”