Thursday, July 25, 2024

Inaccurate Press Speculation: 1xBet Responds

Recent press reporting has been referring to a video sponsorship that was organised by a third-party affiliate without 1xBet’s permission or knowledge. 1xBet would never deliberately promote or support disrespectful and politized content directed at Ukraine (or indeed any other country).

The lyrics that have caused offense were performed by just one participant in a much wider competition. 1xBet had no involvement in the creation of the offending lyric in question or the video’s production. As soon as 1xBet was made aware of the issue we acted immediately, directly contacting the organisers and instructing them to remove the original video (a request they have since complied with).

To ensure they do not conflict with the company’s values, 1xBet actively monitors affiliate partner promotions. However, unauthorised promotion of the business does occasionally – and regrettably – take place, as is the case with many major brands around the world. Once an unauthorised promotion is flagged, it is addressed quickly by the company.

To reiterate the above, any offensive lyrics or political viewpoints delivered by individual participants at the event should not be viewed as being in any way supported or endorsed by 1xBet – when it comes to disrespectful and politized content such as this, the company takes a zero tolerance stance.

Sam Allcock
Sam Allcock
Sam heads up Cheshire-based PR Fire, an online platform that has already helped over 10,000 businesses to grab widespread media coverage on their news at an extremely accessible price point.

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