Are you selling confectionery and chocolate? Then, you need to hear this: one of the best ways to build brand awareness and win customers is by embracing a sustainable business model.
A sustainable model means that all the processes in the company are harmless to the environment. It is not easy in the beginning to start from scratch and be completely sustainable, but there are many things you can do that will have a significant effect.
One of these simple things you can do, which is actually much easier than they probably sound, is to stop using plastic packaging and switch to eco-friendly chocolate box packaging.
How does Eco-Friendly Candle Packaging Enhance your Brand
Not long ago, sustainable business models were something quite rare in the industry. Companies that embraced them and offered eco-friendly products were considered quite innovative.
Nowadays things have changed for good. Eco-friendly packaging and production are now a norm both for businesses and for customers. As a matter of fact, not turning green would actually have quite a negative effect on your brand image, as customers nowadays want eco-friendly options from companies.
If you are selling chocolate and confectionery, opting for eco-friendly chocolate boxes like the ones from ThePackLion.com will allow you to build a positive image and establish a brand identity that will appeal to clients.
Sustainable Chocolate boxes Build Positive Brand Image
While shopping, customers nowadays look for eco-friendly markers on the packaging, and they judge the company by its commitment to environmental preservation. Providing them with the option to make a sustainable choice in their daily life earns their trust and improves your image.
Nowadays if you want to stay ahead your competitors, you can’t afford to not follow the world trend. Reliable companies are uniting and taking collective action towards sustainability, and that is also what clients expect from them.
It is essential to demonstrate that you have strong values regarding environmental presentation in order to boost your brand image.
Sending your Brand Message
At ThePackLion.com you will find chocolate boxes that are highly customizable and allow you to use design to establish a memorable brand identity that will increase awareness of your brand among clients.
Customization allows you not only to inform customers about the qualities of your product, but to also share a story and convey a message. Using taglines and slogans is essential in order to establish an emotional bond and be remembered.
The design of the chocolate box packaging should be telling a message about your company’s values for world change and the preservation of nature. It should express that this is at the core of what you do, and reach customers who share the same values and are looking exactly for that.
If you are wondering how to communicate your message and use packaging to increase awareness, here you can receive some valuable advice on how to build your brand identity.
What are the Steps to Increase Brand Awareness
Building your brand includes many steps before you get to design the packaging. It is actually the most important process in your business development because that’s the way you are going to communicate with clients later on.
Here is what you need to think about while building brand awareness:
- Develop a voice;
- The message you want to send;
- Core values;
- The aesthetic of your brand;
- Powerful tagline;
- Compelling logo.
The main goal in the process should be to make your brand identity unique. If it stands out from the rest, it will be remembered.
In order to develop a brand voice that will effectively deliver your message, first get to know your target audience. Choose your tone and be consistent with it.
Depending on the media you are sharing content on, the voice could be different. The tone could be formal or casual, more professional and serious, or playful.
The message you want to send to customers should be related to your core values and express them. Your values should define the underlining purpose of your brand, and what you stand for.
This will tell you what the message you send to customers should sound like. Now it’s time to come up with a captivating tagline to print on your candle boxes and communicate your values to your customers.
The way to be memorable is through great storytelling. Don’t be afraid to tell your company’s story in your website and other media through which you can reach customers.
Tell them how you reached the place you are now and how you established your values. Try to express the fact that your company is built by people like themselves.
The logo you place of the eco-friendly candle box also has a great role in establishing brand identity, because it’s the symbol that clients are going to associate you with.
