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  • ‘Naughty Nibbles’‘Love at First Bite’ and ‘She’s Sew Lovely’ amongst the UK’s sauciest business names
  • A fifth (18%) of the UK’s sauciest small businesses operate in the food and drink industry
  • Research found that two thirds of people say they’d be more likely to notice a small business with a funny name
  • Insurance provider Simply Business will give £2,500 to winner of public vote for best business name

This Valentine’s Day, home baking business ‘Naughty Nibbles’, light metal fabrication company, ‘Smelt my Heart’ and dressmaker ‘She’s Sew Lovely’ have been revealed as some of the UK’s sauciest small business names. 

That’s according to new analysis from Simply Business, one of the UK’s largest insurance providers, who reviewed over a thousand small business names to reveal the nation’s sauciest small businesses.  

The food and drink industry was also confirmed as the sector with the sauciest names with almost a fifth (18%) of small businesses analysed operating in this group. Other saucy sectors include High Street stores (8%) and Hair & Beauty small business owners (7%). 

Research from Simply Business revealed that a witty or funny business name can play a huge part in helping small businesses succeed, with two thirds (64%) of people saying they would be more likely to notice a small or local business with a funny or witty name. Moreover, a third (28%) say they’d be more likely to shop at a small or local business with a funny or witty name compared to those without. 

The ‘Top 10 Saucy Business Names’ include: 

Business Name Business Type Location 
Sweet and Salty Lovers Food StallBury St Edmunds
K9lovePet GroomingPontefract
Heart of the HoofEquine Supplies ShopPembroke Dock
Naughty NibblesHome BakingSleaford
Love Bites Club Ltd. Events Organiser London
Heart StringsMusicianLewisham 
She’s Sew LovelyDress MakerKent
HugznKissesOnline RetailerHolywood
Love at First BiteSingles supper clubBirmingham
Smelt my HeartLight Metal FabricationDriffield

To celebrate the ingenuity of small businesses across the UK, Simply Business has launched its inaugural competition to crown one lucky small business with the title of ‘Britain’s Best Small Business Name’. Small businesses can now enter the competition, with the best entries making it onto a Top 10 shortlist. The British public will then vote to crown the champion, with the winner receiving a ‘Britain’s Best Small Business Name’ trophy and £2,500 cash prize.

The competition has been relaunched alongside the company’s You name it. We insure it campaign, which features some of the punniest names in UK small business including:

  • Pane in the Glass – window and door repairs firm in Norfolk
  • Get Stuffed – takeaway restaurant in Shadwell, London 
  • Curl Up and Dye – hairdressing salon in Kingston, South London 
  • Rough Around The Hedges – mobile gardener in Elmbridge, Surrey

Alan Thomas, UK CEO at Simply Business said “Valentine’s Day is about celebrating what we love, and for many small business owners there is nothing more special to them than their business. The impact that a memorable business name can have on your business is incredible – our research showed that people really warm to small businesses who have shown their personality and flare through an imaginative name. 

“We’re really excited that, with the relaunch of our ‘You Name It. We Insure It.’ campaign, we can give a UK SME a cash boost, and celebrate the creativity and personality of small businesses across the UK.”

Applicants can submit an entry to be crowned ‘Britain’s Best Small Business Name’, here: 

Deadline for entries is 20th February 2023. The shortlist of top 10 entries will be revealed on the 24th February 2023 with the winner announced in March. 

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