The rise of self-service kiosks can play a crucial role in safeguarding the future of your business. However, several misconceptions and myths surrounding this unique technology often cloud its importance and effectiveness. This article aims to dispel the top five common myths around self-service, shedding light on its significance in the evolvement of business and optimising workflows. By understanding the truth behind these myths, individuals can make informed decisions when selecting a technology provider.
Understanding self-service and its role
self-service plays a crucial role in allowing customers to serve themselves, providing more convenience and efficiency in ordering and payment. Contrary to popular belief, their main goal is not to replace workers but improve workflows, generating more income and creating additional job opportunities. A self-service kiosk is a unique combination of hardware and software to create a virtual server. These virtual waiters can take orders and payments on demand from customers without any staff interaction.
Another common myth about self-service is that they are expensive. The reality is that most self-service solutions are more cost-effective than actually having a dedicated staff member taking orders and payments. Some companies provide a complete suite of technology which allows you to serve your customers for less than a few per cent of the transaction.
Myth 1: Self-Service is expensive
One common myth surrounding self-service solutions is that they are expensive. While it is true that the system comes with a cost, it is essential to consider the potential benefits and outcomes of having a virtual waiter. Self-service is complex, involving intricate concerns relating to the software, hardware, locations, and operational models.
Furthermore, many self-service kiosks operate on a monthly fee or a per-transaction basis. This means they are only compensated when used, whereas pay-monthly kiosks charge regardless of usage. In such cases, fees are typically based on a percentage of the transaction amount. This arrangement allows companies to have a fully managed, integrated solution provided by the kiosk provider. They ensure successful transactions to secure payment, while a monthly fee solution charges whether it functions.
When debunking this myth, the key comparison is whether the hardware and software costs truly outweigh those of employing a physical staff member for the same tasks. With an average waiter salary of £30k in London, approximately £3m in transactions would need to occur before the cost of a self-service solution becomes comparable to that of a single staff member. Unlike the solution, one staff member cannot work 365 days a year.
Myth 2: Implementing self-service options can lead to staff job losses.
One of the most common misunderstandings about automated ordering and payment solutions is the belief that they lead to replacing human jobs, resulting in unemployment. However, this assumption needs to be more accurate. While many employers aim to reduce expenses and overheads, the right solution can boost revenue and create new job opportunities. With more customers, there’s a need for additional kitchen staff, cleaners, and order delivery personnel.
In certain instances, businesses may view this notion as a means of cost-saving and downsizing personnel. However, a more prudent approach would involve leveraging technology to generate robust, reliable data to optimise workforce efficiency and enhance overall profitability.
Myth 3: Self-Service is only sometimes effective.
One of the most prevalent misconceptions regarding automated order and payment systems is their perpetual susceptibility to breakdowns. While it is true that occasional system failures do occur, it is essential to note that even human staff can have their off days, with an average of 4.4 days of absence annually. However, vehicle self-service solutions are subject to timely monitoring and rectification in case of any issues, often resolved within a few hours. On the contrary, an inappropriate system can take days to fix, resulting in subpar service. Like employing the wrong staff, opting for the wrong solution can prove burdensome rather than beneficial.
Myth 4: Self-Service solutions can not upsell
One prevalent misconception about ordering solutions is their perceived inability to upsell, resulting in a decrease in average order value. However, unlike our imaginative minds, technology possesses an exceptional advantage in comprehending data. Leveraging self-service technology has demonstrated the potential to increase the average order value by up to 25% by optimising upselling techniques.
Moreover, the significance of technology extends beyond increased revenue. Customers’ impatience often leads them to abandon placing orders in venues where they wait for service. While customers may comprehend that fulfilling an order takes time after payment, their frustration lies in the unnecessary delay in placing orders and making payments.
Harnessing the power of technology can address these frustrations and streamline the ordering process, aiming to enhance customer satisfaction and operational efficiency.
Myth 5: You can create your solution easily
Technology has revolutionised hiring, making engaging tech experts for tailored solutions incredibly convenient. However, caution is warranted when entrusting unfamiliar individuals with your needs. Unlike websites that have fixed costs, solutions vary significantly in their quality and worth. A minor difference in investment can ultimately make a significant impact. So, why take chances?
You may wonder what could go wrong when it comes to ordering. Well, ordering is not a one-size-fits-all concept. Each individual has unique customisation preferences and specific ordering requirements. On top of that, considerations like branding, hardware types and sizes, and business needs further complicate matters. It’s not as simple as saying, “Build me ordering software.”
Additionally, some companies offer special deals, like half-price lunches on Tuesdays. How is such programming managed, and how do you handle items that are no longer available? This is why working with the right provider with a reliable solution is crucial, ensuring your life becomes more straightforward.
Conclusion: Debunking myths and the importance of the right solution
In conclusion, it is crucial to debunk the misconceptions surrounding self-service solutions. These solutions should be viewed more than just as job replacements for humans. While some providers are solely motivated by profit, others are professional experts who can effectively guide businesses through the complexities of such systems.
This article has addressed concerns that impact businesses interested in implementing automated ordering and payment systems. However, seeking advice from specialists in this field is undoubtedly worthwhile. Companies like Kayana have emerged as leaders in self-service solutions, offering a range of options, including Kiosks, QR code ordering, MPOS, Kitchen display screens and even custom-branded apps tailored to your specific business needs.