Where Is Mansfield Town’s Travel Partner Now?

Source Travel Group, the most reputable brand with significant achievements, quietly dissolved, what’s the catch? A firm that came to the scene with a bright logo adorned the sleeves of players in the 2024 season. The collaboration appeared audacious, advanced and promising. While Mansfield Town FC has continued its upward trajectory, the company that once branded itself as an innovative travel-tech partner has quietly vanished from the scene. 

Today, many of the supporters may be asking the same question: Where is Mansfield Town’s former travel partner now, and what happened after its brief moment in the spotlight?

A sudden quit from an audacious brand

When Mansfield Town FC officially announced that Source Travel Group Limited was its travel collaborator, long ago in 2024, it was a very progressive and dynamic partnership. The club announced the firm’s tech-savvy approach to travel, and Source Travel owned position as the latest alternative to traditional companies.

The company promised to provide the best travel experience to its fans, an efficient plan for the team, focusing on innovation in the travel zone. 

Yet just over a year after the sponsorship launch, something changed. By early 2025, Source Travel’s presence began to fade. The company’s once-active website went offline. Its social media accounts went quiet. Mentions of Source Labs disappeared entirely.

Public records later revealed why

This followed a compulsory strike-off notice issued earlier that January. A compulsory strike-off would generally happen when a company has failed to meet certain statutory obligations, such as filing accounts or an annual confirmation of active status. 

The dissolution raised many eyebrows, considering that the business had only recently aligned itself with a professional football club. Just a couple of months earlier, the company was out there marketing new digital projects and touting itself as one of the fastest-growing travel-tech agencies. 

The quiet disappearance naturally raised questions among fans and industry observers alike on how things had unravelled so fast. 

The Mystery of the Missing Website and Its Price Tag

One detail received special attention after the dissolution: what will happen with the domain of the company’s website? That former company domain, sourcetravel.com, resurfaced on a popular online marketplace with a listing price of £61,300. Domain resale is quite normal, especially in the case of a brand that has collapsed or when a domain lapses, but the asking price added an element of intrigue to it. It is not known who put the domain on sale, or if any of the former directors are involved. 

Upon dissolution, the assets of a company can revert to the Crown via a process called bona vacantia, although often domains are reclaimed or bought by private parties, sometimes afterwards. 

For supporters who remembered the brand from the club’s marketing materials, seeing the domain resurface at such a steep price only deepened the curiosity surrounding the company’s abrupt disappearance.

A partnership which joined the commercial footnotes of the club

Was the company’s growth too precipitous? Did core challenges ruin the magnificent plans connected to Source Labs? Or did the company crash to measure a competitive travel souk? Many of the words go unsaid without public declarations from previous directors.

Though the club has welcomed its new sponsors and enterprises, the ephemeral partnership made off behind a series of unanswered queries that never looked to find their answers. Why did it disappear in a short span of time after joining the sphere of football? 

What Fans Remember, and Why the Story Resonates

To many supporters, the Source Travel logo is still very familiar-it often appears in match photos and promotional materials from the 2024 season. This partnership would improve travel opportunities for fans and bring modern digital solutions to the club quite different approach compared to other sponsorship deals.

On the other hand, the contrast between the company’s high-profile entry and its quiet exit makes the story a very strong case study in the volatile world of commercial partnerships.

A Brief Chapter in Mansfield Town’s Commercial History 

The Source Travel Group episode is a minor chapter in the life and times of Mansfield Town FC, but one that some remember well. As the Stags continue their progression on and off the pitch, so partnerships will come and go, leaving their respective legacies. For now, what remains of Source Travel Group is a dissolved company, an online presence that vanished, and a domain name on a marketplace, listed for an eye-watering price. The travel-tech vision it promoted seems to have faded into the ether, with the full story unlikely to be told unless former directors subsequently step forward with additional insight. 

But football fans have long memories, and for many, the question still lingers: What really happened to the ambitious travel partner that once promised to bring technology and sport together?